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how to structure a good blog

Paint A Happy Picture For Your Readers While Blogging Even If You Are Not Pablo Picasso

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We, bloggers, take an immense effort in finding the right set of keywords for our blogs, work on internal and external links, collect information from several sources and take time to build a content only to get unnoticed by the target audience. 

Most bloggers then take it as a failure, get demotivated and keep guessing what went wrong? So how can you tackle this issue?

One of the biggest factors that contribute to missing out on a relevant audience is a bad presentation of a blog.

If your blog is not arranged and appears untidy, then even valuable content would lose its spark because let’s be honest, no one wants to go through a cluttered mess.

Does Your Blog Look Like A Cluttered Mess?

Let’s define what an untidy blog looks like? It’s scattered plain text, which has missed out on formatting and lacks images for readers to relate more. It may have links but on irrelevant positions and headings and paragraphs may or may not be defined. 

A messy blog can also be huge blocks after blocks filled with text, screaming information and burdening the reader who finally decides to leave your page right after a glance or after reading your first few lines.

Remember, a blogging site with no traffic is a dead website that will never find its way to the first page of Google.

How Should An Ideal Blog Look Like?

Now, when I say, your blog should look engaging, and you must paint a happy picture for your readers I don’t mean to bring out the Pablo Picasso inside you!

You need not take brushes on MS Paint and start drawing images that might go well with your blog. 

You need to strike a perfect balance between the information you wish to share and the appearance of how it would look after it is published. Don’t create blogs that are boring and look unprofessional.

A great blog will have a satisfying visual appeal with text placed in short paragraphs. Remember, your target audience is the same as your competitors, and you both have to compete for their attention, which is limited. 

Your blog should be a mix of text wrapped in a storytelling format that is packed with emotions. It should directly speak to your reader one-on-one and must provoke the readers thought process. Make it conversational so that the reader doesn’t feel like abandoning it after the first paragraph. If you can relate your topic to a current trend, then chances are your blog might get viral.

What audiences are you dealing with on the Internet?

I firmly believe that there is a variety of audience that circles the Internet. 

Firstly, we have the hardcore readers who read every single word on your blog right from start to finish. Either learners or competitors belong to this category. Even people who idealize certain influencers might fall in this section. This category is tough to find, and any blogging site with such an audience is a pure gem.

Secondly, we have scrollers. This is the largest category that will surely stop by an article if a search engine suggests it against their search query or if they come across on any social media. They will open your blog if they like a headline. They might also do a quick scan of subheadings and images and see if anything resonates with them. They will read the article only if they find the in-between pieces compelling. There is no guarantee that they will read every line. 70% of the Internet is filled with scrollers, or we can say that this is the largest audience ever. 

Thirdly, we have cold guest readers. They were never looking for you but somehow ended up at it. They are surrounded by 100’s of distractions. Their decision would be based on the look and feel of your blog.

So the idea behind creating a visually appealing content is to be so good that even cold guest readers can’t ignore you. 

(P.S. The name given to the audience is purely based on my experience and has not been quoted from somewhere else)

8 Tips To Design A Visually Appealing Blog

There is no formula for the success of your blog, but here are a few tricks that I use myself to make my blog a treat for my audience.

#1 An Appealing Headline

This can be a decision-making factor. We all know that a captivating headline can make an interested reader stop by else another Internet element will distract them. So keep it short, witty/quirky and avoid using a very complicated vocabulary. Make sure it is relevant to your blog.

#2 Add A Blog Index

If your blog has a great word length, then it is advisable to break it down for your readers in the form of an index. List out you’re the main segments of your blog so that a reader gets an idea of how it’s going to be and will not feel lost amidst the giant information.

#3 Highlight Key Takeaways

As discussed earlier, we have maximum scrollers in our audiences, so it would be great if you highlight the significant pieces. It could be statistics, an important tip or a trick etc. If your audience is doing a quick scan of your blog, they will immediately understand what the blog is all about. You never know what might interest them.

#4 Add Multimedia

You must add relevant images & videos to support your blog. You can also design some graphs or an explainer video yourself. Firstly, it breaks the monotony. Secondly, it makes your blog more perceptible.

#5 Add Quotations & Statistics

The first few lines of a blog are crucial, and if you wish to attract your audience to open your blog with a question or statistics to tickle the curiosity of your readers. I love using quotations as they give a nice flow to a blog overall. Even a complicated blog can feel light and airy to your readers by inserting quotes and stats.

#6 Add references

An authoritative blog gets its professional tone when a good reference backs it. If you have added a piece of information from some other source, then mention it. You can even highlight it or put it in Bold and Italics. This will tell the reader that it is important.

#7 Ease Up The Readability

A good blog is one that is easy to read. It should contain short sentences, active voice and simple vocabulary. Big paragraphs suit only textbooks as it has the full attention of its reader, but with the Internet, it’s a big ‘NO’. The smart way is to keep them within 3-4 lines. 

#8 Blog Page Layout

The blog page layout is quite essential. It reduces the reader’s fatigue. Consider the following while designing the layout of your blog page.

-The background colour of your blog page

-Adding bullets & lists to avoid creating too many paragraphs 

-Font size & alignment

-Sidebar/No sidebar

– The colour of blog title & subtitle

-Add columns or tables to explain better

Also Read: 25 Essential WordPress Plugins Every Blogger Must Know

5 Websites That Are High On Blog Presentation & Design

1.   I Love Fashion Retail (Fashion)

Their blog has a great layout with neat font and tidy white space, empowering the text that lies on it. The images are unique and relevant. They have used colours to highlight their links.

2.   Pinch Of Yum (Food)

The way they have spread their blogs & resources throughout their website is amazing, and the design looks top-notch. The use of colour is careful and gives a good vibe to a reader.

3. Lili’s Travel Plans (Travel)

The very moment you explore the site, the images will captivate you. This travel website has used a combination of fonts and has listed out their latest posts on their home page in an amazing manner.

4.   Cup of Jo (Parenting)

The bold font and catchy headlines with a clean white background will attract any reader. It is a true delight scrolling through the blogs of this website as they handsomely arranged and have great readability.

5. BRIT+Co (Multi-niche)

The theme is warm & welcoming and is free from any mess. The design is impressive and has a little something for every reader.

So, if you are just starting up, then, you might want to consider the importance of a neat and tidy blog and how it can play an important role in getting more readers to your site.

 Are You Ready To Be A Blogging Ninja?

Creating a blog that is an eye-candy is not difficult. All you have to do is explore WordPress themes that suit your requirement and learn to operate platforms like Canva, which will help you in customizing the images. Just remember that whatever you choose to do it should lead to a visually appealing blog.

if you find this information useful, share it with your network and help the blogger community. Also, in the comments below, share some of your hacks for blogging.