Here I am, working out on blogging tips to share with you!
Believe me, it was a whole lot different when I started as a blogger.
I was confused and clueless when I took my first attempt to write an effective blog post. There, I said it.
I use to write blog posts for my LinkedIn profile when I was working as a business development associate in a corporate firm. Well, at that time, all I knew was that having an active LinkedIn profile could open new prospects. Though, even in my farthest of imagination, I never saw myself as a blogger one day.
But here I am, writing and sharing information on blogging and running a YouTube channel where I post explainer videos every week. Well, all I want to say is that I’m enjoying this transformation from being a biotechnologist to a blogger. Hope I can help or inspire some of you to start your blog someday.
On this note, let me share why I created this blog post. This blog will share tips on blogging. It can be “blogging tips in general”, tips on “how to write effective blog headline, introduction, main body & conclusion”, tips on “how to format a blog post”, best blogging tools to use or “SEO tips for a blog post”.
If 2020 is the year when you are planning to start a blogging site, then I would like you to understand that launching is easy because the most efforts are needed when it comes to posting great, and SEO optimized content over & over.
Not a fan of reading a long blog post and prefer a video instead? Go ahead and click the video below to see how I write and optimize my blog posts in Yoast. (I have explained it with live examples.)
Those who prefer reading, here we go!
(Please Note: This is a long and descriptive blog filled with value bombs, but I understand if you want to start directly with “How to set up a blog site and skip all the in-between information. Visit, “start a blogging site in 2020” to know more.)
General Blogging Tips To Write A Good Blog Post
Have you ever wondered how many blog posts are published on WordPress every month? As per WordPress, “The average number of new blog posts published in a month is 70 million.”
To fight that humungous competition, you have to create content that is engaging, original, and interesting
The top B2B creators say that creating engaging content is their top-most priority. So, read the general blogging tips that will show you how to achieve that?
Tip #01 Engage Your Audience
Always engage in a one-on-one conversation. Try using “You” & “I” (first and the second person) while writing your blog post.
Tip #02 Your Blog Is A Reflection Of You
Be yourself. Your blog has a personality too. Make sure you have a tone that will help your audience connect.
Tip #03 Write Simple
Keep it simple so that an audience of any age can understand. Language should be basic and preferably in the active voice with no complicated vocabulary. Don’t fill your blog with too many images & graphics. Remove anything that burdens your blog.
Here is a Free Blogging Workshop in Hindi on “how to write a blog effectively.” Happy watching!
Tip #04 Write An Interesting Blog
Do not bore your audience by dumping tons of information. Write an article that you would love to read.
Tip #05 Add Value
Give value to your users. Don’t write a blog for the sake of publishing an article because your calendar is showing a date. Consistent efforts need to come with good content.
Tip #06 Be Authentic
Do not copy. Whether it’s a style or content, copying will never make you confident enough to write something on your own. Keep your blog posts original.
Tip #07 Maintain Transparency
Be transparent and do not fool your audience by showing fake results or information. For instance, showing your audience size bigger when it’s not or showcasing a massive income from AdSense when that’s not true. Trust, once lost, can get be gained back.
Tip #08 Consistency Is The Key
Be a consistent blogger to see some results. The best time and day is not relevant here. You must fix though, how many blogs you will post in a week.
Tip #09 Get A Blogging Calendar
Make a blogging calendar to stay on your goals. Once you see the “date to publish” approaching fast, you will automatically find time to complete your blog.
Tip #10 List Your Monthly/ Weekly Topics
Decide your topics pre-hand. List all of them down. Make sure they are relevant to your target audience.
Tip #11 Follow A Blogging Template
Find a blog template that works best for you. By template, I mean the blog format and not some design.
For me, it’s like starting with an introduction (4-5 short paragraphs) followed by the main body (7-9 subtitles with short paragraphs and then summarizing the blog in conclusion (3-4 paragraphs).
Tip #12 Prefer Descriptive Articles
As per Orbit Media, “The ideal length of a blog post for ranking is 1500 words”
Write in-depth articles. Firstly, short articles cannot cover much information. Secondly, you can add much multimedia and other variations in a short article.
Lastly, the bigger the article, the more length you get to insert your main keyword and other related keywords. You can go for 1500 to 5000 words depending on your comfort.
Tip #13 Insert Your Video Or Podcast Link
If you have a recorded podcast or YouTube video on the same topic as your blog, insert their links in the blog post (Just like I do). They can create traffic for each other and make your blog content interesting.
Unique Tips On “How To Write Effective Blog Titles/Headline”
Planning to write a blog? The data above shows the preference of the readers when it comes to the kind of titles they click on. Try to choose the format you love.
Tip #14 Title Is Crucial
As per Copyblogger, “8/10 people read the title”.
I guess, this statistic says it all.
You heading is the deciding factor of whether an audience will click or not. Thus, if you cant find a captivating heading even the best of your write-ups would go unnoticed. A heading with emotion/emergency/sense of achievement is likely to get maximum response.
Tip #15 Insert Keyword In The “Title”
The main keyword should be present in your Title (preferably at the start). Your Title or main heading should be only 60 characters.
Tip #16 Add A Number (Odd/Even)
Headings with a number get a great response. Odd numbers pull more audience than even, but numbers eventually work.
Tip #17 Try Tools For Finding A Good Headline
Use Blogging tools like SEOPressor Blog Title Generator, Link Bait Title Generator, Emotional Marketing Value Headline Analyzer, Impact Blog Title Generator, HubSpot Blog Topic Generator to get the best Title for your blog.
Tips To Write A Good Introduction
As per Buffer, “You must focus on getting attention and not clicks because 55% readers that visit your blog post stay for 15 secs or less.” The tips below will help you increase that time window.
Tip #18 Hook Your Audience
Once your audience clicks on your title, they will read your blog introduction. Your goal is to hook them up in the first 5 lines.
Tip #19 Ideas For Introduction
Start your introduction with one of the following:
- A storytelling format
- A famous quotation relevant to the topic
- Narrating an actual incident
- A statistics or a current trend
- A viral or most asked question
Tip #20 Length Of Introduction
Your introduction can be around 3-5 paragraphs. Don’t write a very long introduction.
How To Write The Main Body Of A Blog Post?
As per the Inverted Pyramid by Easy Media, “After introduction, the main body of a post is the next most important thing.”
Now we know what should we include in the main body of a blog post and what importance the main body carries?
Tip #21 Number Of Titles In The Main Body
Your main body of the blog can have 5-7 subtitles. 1-2 paragraphs should follow each subtitle with 3-4 lines.
Tip #22 Add Multi-Media
According to blog reader statistics, using images in blog posts gets 94% more views.
Your body should have most of the multimedia. It can include images, videos, graphs, tables, screenshots etc.
Tip #23 Don’t Write Too Much Content
No soul wants to read too much content. Would you? So don’t mistake the main body of the blog as an opportunity to write too much.
Tip #24 Insert Internal/External Links
As per Rand Fishkin (SEO expert) says, “The chances to attract the right audience increase when we link.”
In the body of the blog, try to include your internal and external links. Create at least 12-15 links if possible.
(PS: In a typical Neil Patel’s blog, you can find around 100 links. That’s humungous, right?)
Tip #25 Add Bullets/Checklist
Break down your body in bullets or checklist instead of paragraphs. It is more pleasing for the readers.
Tip #26 Add Actual Work/Result Images
Though you can include commercial pictures to support your blog, try to include a screenshot of your actual work, wherever applicable. It will make your blog look more authentic.
Tips on “How to Write Conclusion For A Blog?”
Edusson shares the structure of a conclusion. I believe it covers the most common conclusion structure or template. Though you can twist it or customize based on your preference.
Tip #27 Name It “Conclusion.”
Try to name your conclusion as “conclusion” only though it’s not a hard and fast rule. Most scrollers look for the conclusion to know the summary of the blog. If they find the conclusion interesting, they might read the rest of the blog.
Tip #28 Keep It Short & Crisp
The conclusion should be around 3-5 paragraphs. Preferably, short and crisp. Must clarify the objective of the blog.
Tip #29 Include CTA
Include a call-to-action. You can ask users to share your blog, leave a comment below or subscribe to your newsletters.
Tip #30 Direct Your Audience To Another Blog
Try to add a link of another relevant blog of yours at the end so that user will spend some more time on your website.
Tip #31 Showcase One Of Your Remarkable Achievement Or Result
The conclusion is a great place to show one of your best results achieved. Mention in a line the audience you received on your last blog. It will make you sound more authoritative.
Tips on “Formatting A Blog Post & Making It Presentable?”
Observe this graph by Neilson Norman Group. It shows that people stick around a blog webpage only if they find something compelling else they exit the site immediately. So, however harsh it may sound, it’s true!
Now, a presentable and well-formatted blog can make your blog visually appealing. So, if you wish your visitors to stay and decrease the bounce rate of your site, now is the time to consider formatting your blog.
Tip #32 Customize Images
Either buy your blog images or use free commercial images from various platforms like Pixbay, Death to the stock photo, PicMonkey. You can also use free templates from Canva to make your images. Do not take images from Google as they make be subjected to copyrights.
Tip #33 State your heading & subheadings clearly.
Define your headings and subheadings. This helps the audience in getting an overview before they read the blog.
Tip #34 Use JPG Format
Use images in JPG format. The image size should be less than 100 KB. Other formats such as GIF or PNG may or not be supported in different devices or browsers. The goal is to reach every single target audience.
Tip #35 Highlight Keywords Or Important Texts
Highlight some of your text/ keyword that is important. This will give a chance to “scroller audience” to take a glance of your blog before they read it.
Tip #36 Insert An Index For Your Lengthy Blog Post
If your blog is in-depth (above 1000 words), try to add an index as I do in my blogs. I wrote a blog of 5000 words, and it goes without saying that my audience would have felt lost. Therefore, I decide to install a plugin “Easy Index” in my WordPress to automatically add an index to every new blog published.
Tip #37 Organize Your Blog In A Sequence
Organize your post in a way that the audience can navigate easily. It should fall under a list, pattern or a sequence. Random insertion of text will make it lose any relevance.
Looking to join a free online class for polishing your writing skills? Here is a masterclass by Joshua Fields Millburn “How to Write Better: Online Class.”
Tips On “How To Do SEO On Your WordPress Blog Post?”
This image by website.com.bu on SEO marketing says all. SEO is the only way to get free traffic unless of course, you are ready to spend a fortune on ads. With a few simple tips, you can rule the roost and rank your blogs on the first page of Google.
#Tip38 Install Yoast Plugin
If you are using WordPress for your blog site, install the Yoast Plugin that can keep you aware of your readability and SEO score.
#Tip39 Keyword In Slug
Slug is known to be a part of a URL that identifies a webpage in an easy-to-read format. Your focus keyphrase should be present in slug too.
#Tip40 Alternate Tags
Add ALT tags to your images (include main or related keywords)
#Tip41 Focus Key Phrase & Keyword Density
You must find the one focus key phrase or main keyword for which you wish to rank your blog post. Try to include the main keyword at least 6-7 times in 1000 words. Do not overstuff your blog with keywords.
#Tip42 Use Keywords Everywhere To Find Related Keywords
Use software “Keywords Everywhere” to find related keywords for your primary keyword. Then include these keywords throughout the blog (only once). You can add the extension of this tool on your browser.
#Tip43 SEO Title Length
Restrict your title within 60 characters (i.e. 6-7 words) because that’s the only length that can be seen upon a search.
#Tip44 Blog Length For SEO
As per Yoast SEO, the blog should be above 300 words. Try not to write below 500 words. It’s best if you can attempt descriptive blogs. (I know that comes with practice)
#Tip45 Different Key Phrase For Every Blog
Do not use the same key phrase or main keyword for all your blogs. Every blog must have a unique key phrase else the two blogs of the same main keyword will compete with each other.
#Tip46 Keyword In Title & Meta Description
Try to include the main keyword in your “Title” and “Meta description“. You must include the main keyword in the first line of the introduction too.
#Tip47 Distribute Your Keywords Evenly
Your main keyword should be spread evenly throughout the blog. Don’t keep it only at the beginning or conclusion. It should be at regular intervals.
Tip #48 Insert related keyword in Subtitles
If your main body has at least 5-7 subtitles (under H3), then go ahead and insert related keywords in them.
Tip #49 Check Blog For Grammar
Make sure your blog is free from any grammar errors. There are several blogging tools such as Grammarly, Hemmingway editor etc. that offer paid services. Avoid using free versions, especially when you are catering your work to a client.
Tip #50 Check Plagiarism
Google will penalize a site with plagiarised content. Therefore, use only paid tools such as Grammarly or CopyScape to check the originality of your content.
Tip #51 Get An Opinion From Expert
Last but not the least get an extra pair of fresh eyes to proofread your blog. Preferably approach a mentor or an expert. They can guide you or even provide additional assistance to you. It is always a good idea to ask for feedback, especially when you are starting up as a beginner. (Please Note: Don’t approach a random person. Look for a person currently practising blogging or who is already an expert.)
The image above shows the main motivation for blogging.
The reason to share these blogging tips with you is to help you write a blog post. Every blog posts has an objective behind it and you must find a motivation to be consistent with it. I have two motivations myself.
Firstly, I genuinely want to help my blogging community and provide a straight path to setting up their blog. I faced too many issues while starting up and therefore want to make the process easier for other aspiring bloggers. Secondly, I wish to earn while doing something I absolutely enjoy.
So, go ahead and find the reason why you want to write a good blog post? It could be getting more sales for you or your company, connecting or building an audience, making an impact on a community, engaging your audience on a regular basis, earning out of your interest or just learning because you are passionate about it.
Hope the 51 blogging tips mentioned above will help you polish your skills and write a better blog post. So, go on and share it with your friends and spread knowledge. Also, is there a difficulty you are facing to start a blog site? Leave it in the comments below and I shall respond to it personally.