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47 Blogging Statistics To Guide Your Content Strategy in 2020

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Statistics are eye-openers. Do you agree?

Well, if you ask me, I think they are total winners. They state out the gaps and show you the areas for improvements. Statistics are not only capable of providing clarity or answer to some of your simplest queries on blogging but can also help you in making future strategies. You can save your time and efforts and do only whatever is necessary.

You can make better strategies and find solutions to those gaps that were keeping you from performing better. Statistics are mostly numbers that hit hard when it comes to checking your progress against the industry trend.

For instance, “You have already posted around 50 blog posts of 500 words each on your site, but you are still not getting traffic that you were expecting.” 

You might feel two things:

  1. Bloggers lie about their traffic numbers. In reality, it doesn’t happen that way. (The probable outcome of a frustration)
  2. You are lagging somewhere, and you don’t know what?

If you had scrolled through some of the blogging statistics, you would have known that posts that rank high on Google have approximately 1200+ words. And if you are not ranking you are not getting enough traffic.

So, instead of writing 50 blogs of 500 words, you could have written just 20-25 blog posts of 1500 words or more.

On this note, I’m sharing the most valuable blogging statistics published by various experts across the globe. I hope this would answer many questions on blogging for you and may even help you find & improve on your shortcomings. 

Blogging Statistics That Will Help You Improve As A Blogger

1. Off all websites on the Internet, 34.5% use WordPress as their CMS. (W3Tech)

2. 43% of users skim through a blog post (HubSpot)

3. Every month an average of 70 million new blog posts are published on WordPress. (WordPress)

4. Only 15% of marketers produce content daily. (Curata)

5. The approximate time to write a blog post is around 3.5 hours, where the average blog length is 1,151 words. (Orbit Media)

6. As per Hubspot, the optimal length of a blog post is 2,250 to 2,500 words.

7. List-based headlines are preferred by 36% of the readers. (Conversion XL)

8. A reader spends an average time of 37 seconds to read a blog post. (NewsCred)

9. An image after every 75-100 words increases the chance of blog share by 2X. (HubSpot)

10. 77% of Internet users read blogs regularly. (Impact)

11. While 55% of bloggers prefer writing 1000 words blog post, 20% create posts longer than 1500 words. (Orbit Media)

12. Bloggers post 2-6 new blogs posts per month. (Orbit Media)

13. Blog posts as “how-to guide” seem credible to 28% of Internet users (Social Marketing Writing)

14. 71% of B2B buyers consume a blog post before they make a purchase. (Demand Gen)

15. 29% of content creators repurpose their blog content for other platforms. (Curata)

16. Companies with 16 or more blog posts/month are likely to generate 4.5X more leads than those who publish only 4 posts or less. (Hubspot)

17. Around 60% of people purchase a product after reading a blog about it. (Demand Metric)

18. The blog posts with the top have an average of 1140 to 1285 words. (Search Metrics)

19. 63% of readers or Internet User trust blog sites with multiple authors (Social Marketing Writing)

20. A website with blog posts increases the chances of high ranking in search by 434%. (Tech Client)

21. Increase in traffic is directly proportional to more blog posts. Traffic can increase by 30% with 21-54 blog posts. (Traffic Generation Café)

22. 80% of search users prefer organic content than the sponsored post. (MarTech)

23. Most important real estate on earth is the first page of Google, as 95% of search users never go past it. (Brafton)

24. Blogs with the headline of 6-13 words tend to get more traffic. (HubSpot)

25. An odd number headline performs better than even-numbered headlines. (Content Marketing Institute)

26. Headlines with emotion get more shares than other types of headlines. (OkDork)

27. Blog posts that have multimedia in it get 94% ore view (AdPushUp)

28. 36% of readers or Internet user find blog posts with case studies credible (Social Marketing Writing)

29. Most content creators consider a blog post successful based on three metrics, i.e. likes/share, views & bounce rate. (Curata)

30. To know a company, 70% of consumers prefer reading articles than knowing through Ads.

31. Due to blogging, there are approximately 97% more indexed links & 434% more indexed pages. (Demand Metrics)

32. Bloggers check analytics 55% of the time (Orbit Media)

33. Pageviews, average time spent on each page & shares/likes are the top three success metrics for bloggers. (Curata)

34. The traffic of 6 blogs posts is equal to traffic generated by 1 compounding post (HubSpot)

35. Formal Editor is not used by 55% of bloggers (Orbit Media)

36. The biggest challenge, as per 44% of marketers is producing high-quality blog content. (Inc)

37. 81% of marketers prefer using original content for a blog post. (Social Media Examiner)

38. Blog content is curated by 82% of marketers. (IMN)

39. Around 64% of marketers outsource copywriting for the blog. (TopRank)

40. 38% of the entire blog traffic comes from compounding posts. (HubSpot)

41. 69% of companies make use of an editorial calendar for blogs. (Curata)

42. Blog posts with negative messaging increase click-through rate by 63%. That’s more than blogs with positive messaging. (OutBrain)

43. Bloggers get strong results from blog posts, 24.5% of the times. (Orbit Media)

44. 1/4 bloggers collaborate with industry influencers to increase traffic. (Responsive Inbound Marketing)

45. As per 49% of bloggers, spending more than 6 hours in writing a blog post shows better payoff. (Responsive Inbound Marketing)

46. Around 61% of bloggers prefer working during business hours (Orbit Media)

47. Still, 42% of bloggers don’t use email marketing to promote their blog posts. (Responsive Inbound Marketing)

Conclusion

Blogging remains an exceptional platform for brands to engage with their audience. Whether it is brand awareness, authority, increasing sales & conversions or driving traffic, blogging does all. The blogging statistics is merely a guide that helps you in understanding what is working and what needs to be abandoned right away.

Write fresh content with relevancy and see how the statistics change in terms of traffic. A good blog can bring loyal customers for the sale of your product or service. 

By tracking which blog format or pattern is bringing maximum results, use/fix it as a template. 

I have marked the few blogging statistics that I’m going to use in 2020. Have you?

Also Read: 21 Hacks To Distribute Your Blog Content

Share in the comments below, which statistics are you going to work on and follow? Also, do share it with other bloggers you know and spread knowledge.

Happy blogging, folks!