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21 Hacks To Distribute Your Blog Content & Get Traffic in 2020

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“If you build it, they will come.”- W.P Kinsella

Sure, it’s a fancy quote. But I hate to break it to you, it doesn’t work in case of content creation. There is no denying that “content is king” and every mentor and influencer is probably preaching the same i.e. to write great content filled with value and produce content consistently.

But have you ever seen a king (content) ruling without a kingdom (audience)? Here’s a word of advice: don’t float in your own imagination and keep it real with analytics.

If your blog is missing the target audience, chances are, you became a victim to poor distribution too. It’s like a chef making a cheesecake and not serving it to any being or a book writer writing a book but not publishing it. Why would you waste so many minutes or hours structuring your blog when you don’t have time to distribute it through the right channels?

Stop being a content-producing machine!

Here’s another instance that I wish to share with you.

She: I have written a blog on “How To Get 1000 Subscribers on YoutTube?” and it didn’t get any traffic. I think no one is interested in reading my blogs or I believe I don’t write well.

Me: Did you distribute your blog content on social networks or mentioned it to any soul?

She: I didn’t do because I thought people these days are more interested in watching a video rather than opening a blog link.

It was a facepalm moment for me but I didn’t feel like arguing. It’s like you are missing the very basics. Do you also believe that people have stopped reading blogs? CEO and people positioned higher in the work hierarchy often spend their time reading books or quality content. So don’t make judgements on your own and try to fill the gap by coming up with great distribution strategies for your blog content. Your audience is already out there. You just got to find your sweet spot!

How To Distribute Your Blog Content?

Here is a list of 21 hacks where you can share your blog after publishing. Now, you don’t have to try all 21 of them, as your target audience may or may not be present at all platforms. So carefully figure out your reader’s demographics, especially the age group. Choose the platforms that best resonates with your buyer persona and get consistent with distribution too!

1.Emailing Your Blog To Subscribers

As per Hubspot, 40% of B2B marketers claim that email marketing is critical for their content marketing success”. Nurture an email list by prompting your visiting audience to subscribe to your newsletter. This would shoot up the engagement on your blog and eventually the analytics. In case you are missing the setup, go for platforms such as  Mail chimpGet ResponseAweber etc. Make sure; you compose a well-written email with an attractive subject line so that users should click your email and eventually your blog link.

2. LinkedIn

LinkedIn is a popular B2B platform, and if you have an authoritative profile with good networks, then you can easily get visitors on your blog post every time you share your link in the LinkedIn post.

Now you can’t just go and copy-paste your link every time your blog is out. There is a certain protocol that you need to follow to get targeted traffic:

-Firstly, make sure you are regular on LinkedIn. It means that you regularly contribute to LinkedIn through posts, articles, videos etc.

–Secondly, make sure you are interacting with your audience on a daily basis to get some response. You can always check your organic reach to see the kind of impressions your posts and videos are making. If the organic reach is high, the chances of clicks on your blog post will increase.

-Lastly, you go to incorporate your blog link by bringing it up in a discussion. Give a small brief, share stats or raise a question and then tactfully insert your blog link in between; this will be more impactful than merely sharing a link.

3. Share Link In Email Signature

This is optional, but if you exchange hundreds of email a day, then you can simply add the link of your latest blog posts or any other popular blog with high value in the email signature.

4. YouTube Channel

If you have an active YouTube Channel, then you own a jackpot. You already know why? An active account means a growing list of subscribers and viewers who interact with you in the comments. You can post the link of a relevant blog in your description box and mention it while making your video. This will prompt your readers to check out the link once. And if they find the article interesting, they would probably stay back and read or even subscribe to your email.

5. Blog syndication

You can republish your blog posts on third-party sites to get a greater outreach. There are paid sites such as Outbrain & Taboola where you can sign up, but I would suggest you first to build domain authority and not try it in the very early stages. A bit established blog site would get a better reach.

6. Quora

Share blog link on Quora

If you own a blog site and still doesn’t have a Quora account, I would suggest you go and make it now. Don’t miss out on one of the most targeted traffic sources. Quora is a Question & Answer site where you can join spaces relevant to your interest and start answering questions, which are in high demand. Go ahead and insert the link of your blog within your answer and enjoy the traffic.

7. Podcast

Blogging Podcast

If you are a podcaster, then you can shoot your episodes on the same topic as your blog post. Now, you can manually distribute your podcast on various channels like iTunes, Anchor, Pocket casts, stitcher & Spotify etc. So go ahead and add the link of your latest blog in the description box and mention it while shooting your episode. This can be a totally different stream or source of traffic.

(The image above is from my podcast channel. Do checkout!)

8. Twitter/Instagram

If you write viral blog posts or choose topics that are witty, quirky, intellectual etc. share with your twitter and Instagram audience. For twitter, you have to paste the link in your tweet, but Instagram is a bit different. You will have to set up a link tree account to add link of your blog posts, and people can access it from there (Instagram allows only one link in the account). You can either mention it on your feed or story to let users know that link is present in bio.

9. Pinterest

Pinterest for blog distribution

It may seem a very underrated platform, but traffic coming from Pinterest is real. Every time you have a new blog post simply create a dashboard dedicated for your blogs and create a pin for each blog. After all, you should not miss out on any traffic!

10. Facebook Page/ Profile & Groups

Facebook gets humungous traffic every day. All you have to do is figure out the best time of the day to post and drop a link in your Facebook feed. If you have a dedicated Facebook page of you, then drop it as a value bomb on your audience. Lastly, if you have joined relevant Facebook groups or own a group, then nothing can beat the response coming from there.

11. Ask Link bearers to Share

Everyone loves a backlink, so highlight some of the influencers in your blog that have great credibility. Then email them notifying that you have mentioned them in your blog post and if they can just share the link in their profile too, it would make your day! This way your blog will see a whole new audience.

12. Push Notification

For blog sites with subscribers, use tools like PushCrew (now known as VWO engage) or PushEngage to sent a notification directly every time you publish a new blog post.

13. SMS Notification

If you have purchased a data of relevant audience or collected it through some event, then buy an SMS service from Plivo or Text Local to message your subscribers about your new blog posts.

14. Repurpose Your Content

Soon after you publish your blog post, find ways to repurpose it. You can create an Infographic (visual.ly); Slide share (LinkedIn), PDF (Scribd), E-book (Amazon) or audio content (audible). Once you post it on the relevant site, make sure you link it back to your original blog.

15. Create a premiere on Social Stories

Facebook, Instagram & Snapchat allows you to create stories. Thus create a short video (premiere) or post a photo and ask people to check out your new blog post. Do mention where they can find the links. You can also create a 60-sec premiere on Tiktok and direct your followers to your blog post.

16. Give A Boost To Your Content

You can spruce up the reach of your blog by directly boosting it on social platforms or opt for a paid platform like Quuu that let real people share your content on their social network.

17. Mutual Content Promotion

There are platforms such as creator collabs & Viral Content Bee where creators mutually promote each other’s content. You will get a fresh audience by joining different relevant collaborators, thus increasing traffic on your new blog. You can also create your small group on Facebook to distribute your blog content. (Caution: Keep the group small in case of Facebook else it would be difficult to keep track of what to promote and will also become tiring for you to share.

18. RoundUp Posts/ Newsletters

Distribute your blog content by reaching out to bloggers who create weekly/monthly newsletters and ask for a mention of your blog. The bloggers always look for fresh content and therefore, you can get exposure in front of a completely new audience.

19. Geography-Based Communication Platforms

If your audience is global, then there is no harm in joining groups in TelegramWeChat (China) or LINE (Japan). We also have Whatsapp groups (India) where 1000’s of people interact and share content every day. Make sure you find relevant groups before you start promoting here.

20. Amino Community

Amino is an application that helps you explore mobile communities based on your interest. You can find like-minded folks globally and promote your blog content. You can also build your community to gain more.

21. Flickr

Another way to distribute your blog content is through Flickr. Make an account on it and post the images from your blog post. Then add the link of your blog in the description box.

Conclusion

I haven’t mastered the content distribution myself but not a day goes by when I don’t check my analytics and track which platform is performing better in terms of traffic.

I keep experimenting with my distribution strategies and try to evaluate which one is giving me the best results. If you abide by content distribution, then even a few good blog posts can do wonders.

Distribute your blog content with an aim to get consistent traffic peak on your analytics, and you are good to go! I’m curious how you have formulated your content strategy? If any, do share it int the comments below and share this blog post with who is still trying to figure out “how to distribute my blog post?”