“Oh, the website looks appealing, let me check it out once!”
These are the words of every probable user who has come across a visually appealing website. They may invest 5-15 seconds and scroll the home page or landing page of a website that has attracted them in some way.
It could be the sliders, a running video background, easy navigation, a beautiful menu or the entire layout. They may visit other pages based on their experience of the landing page they visited.
As per Forbes, “Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.”
This states the importance of a website layout and the minute details that every startup, individual or a company should watch out. With great website design, you can decrease your bounce rate and engage your users with a wonderful experience.
How Should I Choose A WordPress Theme For My Website?
I understand that people who do not know coding languages may often question themselves on how to choose a theme or what should they look for while deciding a theme.
Whether free or paid, you will have to put in your earnest efforts to design a beautiful website but choosing a wrong theme may not turn out good as it may make you feel that invested in a process and failed miserably.
Also, the chances are that you may not give a try again. So, to avoid any mistakes and regret, go through these tips that I have shared below and see if the theme you are considering is fulfilling all or some of these parameters.
- Type of Website
If you wish to open an online store, then go for themes that seamlessly support the features required. Your agenda would change when it comes to a blogging site.
- Website Look & Feel
How you want your website to look like? Should it be colourful? Neat? Professional? Make sure you have a design in mind.
Your theme needs to be responsive so that it can cater to the audience on smartphones, tablets, computer etc.
To be found by your audience, SEO is an intricate factor. Choose a theme that supports SEO. A poorly optimized theme will affect your search engine ranking.
- Browser Support
Make sure your theme is supported on all browsers, i.e. Safari, Chrome, Firefox etc. else it may not reach half your audience.
- Plugin Support
You will need page builder, SEO, analytics, forms and email marketing plugins to work on your theme. So make sure your theme supports all widely used plugins.
- Installation Space
See the amount of space theme would occupy after installation. It must complement your hosting else it will affect your website load time.
What Are The Best WordPress Themes For Micro-Niche & Small Businesses?
As per the W3Techs survey, “WordPress currently powers nearly 35% of all websites.”
If you are starting your blogging site or looking to switch to a better theme, then feel free to explore my recommendations on best WordPress themes for micro-niche & small businesses below.
1. Generate Press
Generate Press is a performance-based lightweight theme which qualifies it for being an ideal WordPress theme for micro-niche and small/mid-size businesses. You can gain complete access to site library and premium modules with Generate Press Premium. You can add page builders like Elementor and Thrive to build and design your pages. It takes less than 30kb of space after installation and uses stable coding standards.
- Colors & typography customization
- Layout control
- Page builder friendly
- Plugin compatible
- Hooks & filters
- Translation & RTL
I am personally using Generate Press for this running this website and recommend it for anyone who wants to start a micro-niche blog. Be it for food, fashion or travel, optimizing Generate Press for blogging is very easy. Try it out today!
If your goal is to build a website that not only looks stunning and but also runs fast without knowing any coding language, then Astra WordPress Theme is for you. As a user, you can have complete design freedom and build a high-performance website. The pre-built templates are pixel perfect and work for those who do not have a layout ready with them.
- Performance-Focused/ Powerful Design Options
- Different Site Layouts/ Great Typographic Options
- Multiple Colors & Background Options/ Custom Layouts
- Varied Blog Layouts/ Global Designs Options
- Apt for WooCommerce Website
- It allows Integrations/Contains Astra Widgets
Astra’s codebase follows best SEO practices, and a user can create multi-lingual websites on it.
Divi by Elegant themes is an aesthetically appealing website theme that provides freelancers, agencies and business owners with complete control over their website. The popularity of Divi comes from its highly functional drag and drop builder. So, whether or not you have a layout with you in mind, you can still design a website with a great visual appeal by replacing the WordPress Editor. With over 40+ website elements such as sliders, galleries, call-to-action etc. and 800+ pre-made website layouts, you can master your website without a single code.
- Drag & Drop Builder
- True Visual Editing
- Custom CSS Control
- Responsive Editing
- Design Options Galore
- Inline Text Editing
- Save & Manage Your Designs
- Global Elements & Styles
- Undo, Redo, & Revisions
Choose Divi to build the most captivating micro-niche and small business sites.
4. Ocean WP
It is an excellent WordPress Theme for anyone who wants to build a website around hobby or interest. Page builders like Divi, Elementor, and Thrive Architect can work can be on-boarded for great page designs and layout. Some of the extensions that you can add with the theme are cookie notice, Instagram feed, pop-up, and your brand name.
- Fully Responsive
- Fastest Page Load Time
- eCommerce Ready (WooCommerce)
- SEO Base Built-In
- Translation & RTL Ready
- Awesome Support
It is a popular theme and also a developer’s choice. So, get started today!
Presence Theme by WP Zoom brings unlimited possibilities for website designing. With 6 defined colour schemes, pre-built templates, custom widgets, page builder and other website elements, you can create any website you want.
- Page builder
- Live customizer
- JetPack Portfolio
- Real-estate integration
- Music features
- Fully responsive & easy to translate
- Quick and effortless installation
With presence, you can build a website on real estate, hotel, portfolio, education, fitness, magazine etc. You can even set up your e-commerce store using this incredible theme.
Extra by Elegant theme has Divi builder, which we mentioned earlier in Divi theme. The forte of Extra theme lies in building responsive magazine pages. The theme focuses on robust customization, post feed, social integration and user engagement. The Divi builder is advanced in Extra theme, which is known as a category builder that provides complete control over home and category pages.
- Drag and drop builder
- Colour customization
- Page templates
- Alignment Layout Options
- Posts Widgets
- Masonry grid layout
If you wish to layout multiple blogs posts and publications and is looking for a magazine like a format on your website then, Extra theme is a great option for you.
Bento by Sartori Studio is packed with powerful features that will allow you to create a spectacular design of the website. Besides, basic features, you can also purchase expansion pack to get more customizations such as customizing footer area, SEO settings, Google Maps, header, footer etc. Pre-styled post formats, 500+ vector icons, and language translation are some great benefits offered by them the theme. You can link your landing pages on the home page with CTA’s.
- Load more posts using ajax
- Unlimited colour combinations
- Drag-and-drop content builder
- Mobile-friendly (responsive)
- e-Commerce optimized
- One-page layout included
- Configurable page templates
- Built for speed and good SEO
- Wide and boxed site layouts
- Funnel styling
You can build micro-niche sites or e-commerce sites on Bento. Use their basic and advanced customizations to create your beautiful and responsive website.
8. Sydney Pro
Sydney Pro is a premium version of Sydney theme. Both corporate websites and basic websites can be built (lifestyle, health, food, travel, etc.) using this theme. You can create any responsive landing page you aim for.
- Live customizer
- Translation ready
- Cross-browser support
- WordPress best practices
- Built-in integration for Crelly Slider (Sliders)
- Extra page templates
Sydney Pro is great for small business, and the customization gives you endless opportunities to create a responsive website.
With Guten theme onboard, you can become a seamless designer. With a live editing customizer and varied options for header, footer and blogs, nothing can stop you from designing versatile landing pages for your dream website. This is an apt WordPress theme for micro-niche website.
- Page Builder
- WooCommerce Ready
- Fully Responsive
- Lightweight & Fast
- Optimized for Search Engines
- Translation Ready
- Hooks & Filters
- Dedicated Support
- Pre-Built Layouts
If you are looking to design a colourful micro-blog or food & travel blog, then Guten is a great option for you.
10. Zelle Pro
Zelle Pro is another joyful WordPress theme to develop a responsive and versatile website. It has an elegant parallax scrolling, one-page layout designs and other interactive elements. It allows seamless integration of different page builders for developing visually appealing landing pages.
- Translation & RTL Ready
- SEO Friendly
- Live Customizer
- 1-Minute Setup & Demo import
- Custom Backgrounds
- Optimized for speed
- Mega Menus
- 1-Click Updates & Fast Support
- Video Tutorials
You can build agency portfolio, micro-niche blogs, or simple & basic websites on lifestyle, food & travel using this theme.
It is a highly flexible and multi-purpose WordPress theme for micro-niche that can create successful and responsive landing pages and website. It has impressive plugins and features to build a website with wonderful user experience.
- Gutenberg Optimized
- High Resolution
- Widget Ready
- Responsive layout
- 100+ pre-built pages
It is an apt theme to develop the website of small businesses, agencies and startups.
Choose A WordPress Theme For Micro Niche and Small Business & Get Started Today!
As per t-science, “Visual data is processed 60,000 times faster by the brain than text.”
Once you are sure of the kind of website you wish to build and the niche it belongs to, you can choose one of the 11 themes listed above.
All the themes chosen here are apt to make visual appealing micro niche websites and small business websites. Most of the themes have every element that you would probably need for setting up a responsive and functional website.
So, go ahead and pick a WordPress theme that best resonates with your website goals.